Tourism (Development and Promotion of Travel Products)






Alimentation et tourisme

Nombre d'unités

91 2/3

Durée de la formation

1365 Heures


Program approved in 2000.

This program aims to simultaneously teach versatility and the mastering of a technical function. It allows for the student to actively participate in the development of the tourist industry while teaching them to adapt to different cultures, to evaluate a tourist location, in the development of tourist products and services as well as the promotion of these products and services. In choosing one of the three specializations, the students will acquire the necessary qualifications that will enable them to intervene accordingly whether it be in Hospitality and Tour-Guiding, Tourist Product Development, or in the Development and Promotion of Travel Products.

To be admitted to the program, a person must meet the general requirements for admission set out in the College Education Regulations, as well as the following special conditions, where applicable:

Must have passed the following secondary-level course(s):

• Sec. IV CST – Secondary IV Mathematics: Cultural, Social and Technical Option (563414)

OptionSpécifique (heures)Total (heures)
Specialization C - Development and Promotion of Travel Products18602520

Professions visées (IMT En ligne d'Emploi Québec)

Appellation(s) d'emploi

Contenu du programme

Numéro ou codeNom du cours / Compétence
010UTo analyze the occupation
010VTo establish professional relationships in tourism
010WTo provide both regional and national tourism information
010XTo analyze the tourism potential of the world's regions
010YTo carry out administrative operations
010ZTo carry out research in terms of tourism
0110To supervise a work team
0111To do business in a second language
0112To establish connections between supply and demand in tourism
0113To use tourism marketing strategies
0114To ensure the quality of tourism supply
0115To carry out financial operations
0116To carry out commercial transactions
0117To use various methods employed in the fields of information, public relations and advertising
0118To communicate in a third language
0119To identify trends in international tourism
Voie de spécialisation C - Développement et promotion de produits du voyage
Numéro ou codeNom du cours / Compétence
011KTo analyse the potential of foreign tourist destinations
011LTo use data from integrated reservation systems
011MTo create and modify tour packages
011NTo promote the products and services of tour operators